Make one

  • Group calendar
  • Crowd calendar
  • Personal calendar
  • Business calendar

Help

  • How it works
  • About us
  • Help and FAQs
  • Contact us
  • Advent Street

The small print

  • Privacy
  • Terms
  • Refunds
  • Report a calendar

No ads in your calendar. Ever.

Made in the UK. Prices include VAT where applicable.

Door 1 opens on 1 December. Start now and everyone has time to dig out the good photos.

The Knock Knock Club
PricesSample CalendarAbout us
Sign in
Start a calendar

A little Christmas magic for the places people love.

Give your customers a reason to come back tomorrow.

The Corner Café, door 7ExampleCOSY7: two hot chocolates for the price of oneABCDE+7A little something for the morning regulars
Start my business calendar

From £65 for the whole Christmas season. 35% off until 30 November.

24 doors. Ready-made ideas. No app for your customers.

The regular who always orders the same coffee. The customer who tells everyone about your little shop. The people who make your business what it is. Give them something to look forward to: a branded advent calendar with a fresh surprise behind every door. Set it up in about 20 minutes. We’ll send the daily reminders to followers who choose them.

December is full of noise. Give them something worth opening.

Another sale email. Another festive post. Another offer disappearing down the feed. Your customers see plenty of those. But a little door with something waiting behind it? That’s different. It’s a moment they choose to make time for. A reason to remember your business today, and wonder what you’ve tucked away for tomorrow.

Make your customers feel like part of the place.

People don’t just remember what you sell. They remember the friendly face behind the counter, the little extra you slipped into their order, the shop that always gets Christmas right. Fill your doors with those touches: a treat, a tip, a story from the team or a festive giveaway. Let your customers feel a little closer to the business they already love.

  • They join in.
    Just an email or a browser alert. No account.

  • They have a reason to return.
    A new door opens each day, with optional reminders sent for you.

  • They can spread the word.
    Your shareable calendar link makes it easy to invite a friend.

About 20 minutes to make. A little joy every morning.

  1. 1

    Make it unmistakably yours

    Add your logo and a brand colour. Your calendar gets its own festive look, so customers know exactly whose door they’re opening.

  2. 2

    Put something lovely behind every door

    Start with ready-made ideas for your type of business. Add your own offers, team stories, recipes, tips or surprises. No need to dream up 24 ideas from a blank page.

  3. 3

    Invite your customers in

    Share your calendar link with your regulars and followers. From 1 December, new doors open daily and we send reminders to people who’ve opted in. You can get back to the actual business of running your business.

You’ve already got 24 stories worth sharing.

  • Café & food

    • A little treat for your morning regulars
    • The secret behind the mince pies everyone asks for
    • Meet the early bird who puts the ovens on
  • Fashion & retail

    • A first peek at something new
    • Our team’s favourite way to style that winter staple
    • A thank-you offer for the people who shop small
  • Fitness & wellbeing

    • Five minutes to yourself this December
    • The coach’s favourite festive reset
    • A chance to win a class with us
  • Charity & community

    • A moment our volunteers will never forget
    • Meet someone helping to make a difference
    • What a small donation can make possible

Your customers have stories too. Let them join in.

The Christmas jumpers. The family traditions. The brilliant (and questionable) festive photos. With Pro, your business gets an additional crowd calendar. Ask a question like “Show us your Christmas jumper”, then invite up to 10 customers a day to add their answer. Suddenly, your Christmas calendar isn’t just about your business. It’s a little celebration of the people around it.

Explore Pro

Pick the way you want to say hello this December.

One payment. One festive season. No subscription to remember in January.

Starter

The independent café, shop or local favourite ready to give regulars a new reason to pop back.

£65.00Full price £100.0035% off

Launch price until 30 November. Then £100.

  • A festive calendar with your logo and brand colour
  • A fresh door to open each morning in December
  • Room for up to 500 followers
  • Simple stats to see door opens, followers and code clicks
Start with Starter
More ways to involve your customers

Pro

Businesses that want their customers at the heart of the Christmas story, with a web address of their own.

£150.00Full price £250.0040% off

Launch price until 30 November. Then £250.

  • Everything in Starter
  • Unlimited followers, instead of up to 500
  • Your own brand web address, at /c/your-brand
  • An additional crowd calendar, with up to 10 customer contributions a day
  • Featured placement on Advent Street, the public home of business calendars
Choose Pro

Launch prices until 30 November (UK time). After that, Starter is £100 and Pro is £250.

All prices include VAT and cover the season. We check every business calendar before it goes live. Because whether it’s a familiar little café or a new discovery on Advent Street, people should feel good about opening the door.

A few things you might be wondering

I’ve got a business to run. How much work is this?
About 20 minutes to get your calendar ready using templates for your type of business. Choose what goes behind the doors, share your link and we’ll send daily reminders to followers who’ve opted in. No daily email campaign for you to organise.
Will my customers need an app or an account?
Neither. They open a link on their phone or computer, follow with an email or a browser alert and come back whenever they’re ready for the next door.
What if December has already started?
You can start until 20 December at 11:59pm UK time. Your calendar runs from the day you start to Christmas Eve, at the price that applies on the day you start. You won’t get doors for days that have already passed.
Can I include offers or giveaways?
Yes. Fill doors with discount codes, treats, tips and giveaway entries that suit your customers. Giveaway entry must be free, and you organise the prizes and any relevant terms.
Why do you check calendars before they go live?
Because a nice surprise should stay a nice surprise. We review every business calendar before it goes live, helping to keep Advent Street a place customers can enjoy discovering, including your little corner of it.

Give them something to look forward to tomorrow.

Your customers have been part of your story all year. Make them part of your Christmas one too. Twenty-four little doors, your business behind them, and a fresh reason to think of you each morning.

Start my business calendar